GUCCI UNVEILS DREAMSCAPE WINDOW DESIGNS FOR ALESSANDRO MICHELE”S SPRING/SUMMER 2016 COLLECTIONS
February 2016 – Gucci unveils the window-design concept that will showcase Alessandro Michele”s spring/summer 2016 collections for women and men from January in Gucci stores worldwide.
The windows are designed around Michele’s Chevron print, which was present in the men’s and women’s spring/summer collections, and the runway videos. For the windows, the back walls, side walls and floors are covered with wallpaper printed with the Chevron pattern, which is bold and graphic, while, suspended on the back walls, or stacked on the floor, several monitors broadcast specially created content. The striking, static motif of the Chevron pattern contrasts with the softer, moving imagery on screen. For certain windows, this strong visual statement is enhanced by the presence of tailors’ dummies featuring the house red and green herbarium print.
Gucci 2016春夏櫥窗新裝，以Alessandro Michele的人字紋設計為主要視覺，同時展現男士與女士系列，以及藝術影像裝置。人字紋圖騰覆蓋了櫥窗的三面立體，呈現大膽亮麗的視覺效果，多個顯示器懸掛在背牆上、或在地上堆疊，同步播放著為此次櫥窗特別創作的影像，人字紋靜謐卻不容忽視的存在，對比無聲、抽象的流動影像，Gucci又一次地透過櫥窗表達宣言，細細縫製的模特兒以紅與綠的植物花卉圖騰姿態，穿著春夏新裝矗立著。